I need to blog these things when I get the DMID blog set up.
I just had a thought about design – a designer understands that one size does not fit all – a marketer works on the assumption that one size can be made to fit all (or at least a sizable population)
It is not possible to translate things directly or perfectly from one media to another. I have often heard people say that a movie based on a book is never as good as the book. I have also noticed that books based on movies are not as good as the movie was. The reason is that what was successful in print does not necessarily translate to the screen and vice versa.
The difference of media would explain why so few artists can succeed as generalists. They almost always specialize in a specific media. They can’t duplicate the style that works in one media in to a successful style in a different medium.