David Journal

Tag: blogged

  • Journal 7 December 2007

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    by

    David
    in

    Remind myself that I want to blog about the value and practice of prototyping at DMID. We got talking about it at Lunch as Garin mentioned that Sprout Marketing uses prototyping in their marketing approach (one area where I would not have thought to use it)

  • Journal 21 November 2007

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    by

    David
    in

    I need to blog these things when I get the DMID blog set up. I just had a thought about design – a designer understands that one size does not fit all – a marketer works on the assumption that one size can be made to fit all (or at least a sizable population) It…